The name L'Oréal is synonymous with the legendary advertising campaign, "Because I'm Worth It". This campaign not only began with the launch of the superior Preference haircolor line, but came to encompass the spirit of L'Oréal itself: To provide the most innovative, high-quality and advanced products at an affordable price for women, men, and children of all ages and ethnicities.
As a world leader in the beauty industry, L'Oréal Paris has an unparalleled commitment to technology, research and innovation. L'Oréal's continued dedication to developing future landmark products has placed them far ahead of the competition in beauty-related patent registrations.
